Art Direction & Marketing
As the Art Director for the innovative brand, Amourjeu, I spearheaded the comprehensive marketing and brand image strategy. From conceptualization to the creation of website content and engaging social media video campaigns, I played a pivotal role in shaping the brand's visual identity. My responsibilities extended to curating dynamic marketing ideas, culminating in the successful management of a pop-up store, seamlessly translating brand vision into a tangible, immersive experience for the audience.
Amourjeu
Pop-up store creation
As I orchestrated a successful pop-up store for the launch of a new brand, overseeing everything from conceptualization to execution as an integral part of the marketing plan.
I developed the concept for the pop-up store, ensuring it aligned with the brand's identity and objectives. This involved brainstorming ideas to create a unique and memorable experience for customers.
The pop-up store served as a strategic component of the brand's marketing plan, providing a tangible experience for customers and generating buzz around the launch. By seamlessly integrating the pop-up into broader marketing initiatives, we maximized its impact and reach.
Collaborative Partnerships in Project Execution:
Isabel Merfort
Studio Horeis Florist
Lorelai Van Lux
Crafting unconventional marketing.
Social Media visual identity
